CS-002
Big Ideas content planning v1.0
Complexity
2 | Standard
time estimate
30-45 minutes
status
Active
entry point
Build
LOIS BENCHMARK
When to Use
Developing monthly content strategy using the Big Ideas format for recurring thought leadership.
Tags
The Prompt
NOTE:
Select and copy the prompt in full or click the “copy prompt to clipboard” button. Paste the prompt into a Notepad or Google Doc and edit before submitting.
I need to develop a Big Ideas content plan for [CLIENT] for [MONTH/QUARTER].
**Context:**
– Client expertise areas: [List]
– Target audiences: [List]
– Key themes for this period: [Any seasonal/industry events]
– Content channels: [Blog, LinkedIn, bylines, etc.]
—
**BIG IDEAS FRAMEWORK**
**Big Idea 1: [Theme]**
*Core insight:* [One sentence capturing the central idea]
*Why now:* [What makes this timely?]
*Proof points:*
– [Data, example, or evidence 1]
– [Data, example, or evidence 2]
*Content applications:*
– Blog post: [Title idea]
– LinkedIn post: [Angle]
– Byline pitch: [Publication + angle]
– Speaking topic: [Session title]
*Spokesperson:* [Who should own this]
—
**Big Idea 2: [Theme]**
[Same structure]
—
**Big Idea 3: [Theme]**
[Same structure]
—
**MONTHLY CONTENT CALENDAR**
| Week | Content Type | Topic | Channel | Owner | Status |
|——|————–|——-|———|——-|——–|
| 1 | | | | | |
| 2 | | | | | |
| 3 | | | | | |
| 4 | | | | | |
—
**CONTENT INTEGRATION**
How these Big Ideas connect:
– [Theme that runs through all three]
– [How they build on each other]
– [Audience journey across content]