I need to develop a brand story for [CLIENT].

 

**Inputs:**

 

– Positioning statement: [Reference or include]

 

– Message map: [Reference or include]

 

– Founder/origin context: [Key story elements]

 

– Voice/tone guidance: [How should this sound?]

 

—

 

**5-PARAGRAPH BRAND STORY MODEL**

 

**Paragraph 1: The World Before**

 

[Set the scene. What was the market/world like before [CLIENT] existed? What was the problem or gap?]

 

**Paragraph 2: The Founding Insight**

 

[What did the founders see that others missed? What drove them to create [CLIENT]?]

 

**Paragraph 3: The Journey**

 

[How has [CLIENT] grown and evolved? What milestones matter? What challenges were overcome?]

 

**Paragraph 4: The Impact**

 

[What has [CLIENT] achieved? Who has been helped? What’s different because [CLIENT] exists?]

 

**Paragraph 5: The Future**

 

[Where is [CLIENT] going? What’s the vision? What will the world look like when [CLIENT] succeeds?]

 

—

 

**STORY OPTIONS**

 

**Option A: Mission-led** (leads with purpose)

 

[Full story draft]

 

**Option B: Founder-led** (leads with human element)

 

[Full story draft]

 

**Option C: Customer-led** (leads with impact)

 

[Full story draft]

 

—

 

**VOICE CHECK**

 

Does this story match [CLIENT]’s voice?

 

| Attribute | Target | Story Reflects? |

 

|———–|——–|—————–|

 

| Tone | [Confident/Humble/Bold/etc.] | ☐ Yes / ☐ Needs adjustment |

 

| Vocabulary | [Technical/Accessible/etc.] | ☐ Yes / ☐ Needs adjustment |

 

| Personality | [Warm/Professional/etc.] | ☐ Yes / ☐ Needs adjustment |

 

—

 

**LENGTH VARIATIONS**

 

**Full story:** [500+ words, for website About page, press kit]

 

**Medium version:** [150-200 words, for proposals, introductions]

 

**Elevator pitch:** [50 words or 2-3 sentences, for bios, quick introductions]

 

—

 

**STORY ELEMENTS BANK**

 

For use in other content:

 

**Origin moment:**

 

“[Key founding story element]”

 

**Defining milestone:**

 

“[Significant achievement]”

 

**Customer impact:**

 

“[How customers/stakeholders have benefited]”

 

**Vision statement:**

 

“[Where [CLIENT] is going]”