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Communications packets (M&A focus) v1.0

COMPLEX

Complexity

3 | Advanced

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time estimate

2-3 hours

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status

Active

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entry point

Build

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LOIS BENCHMARK

When to Use

Developing comprehensive communications materials for M&A transactions or other high-stakes announcements.

Tags

The Prompt

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I need to develop a communications packet for [CLIENT]’s [M&A TRANSACTION/ANNOUNCEMENT].

 

**Transaction context:**

 

– Type: [Acquisition / Merger / Partnership / Other]

 

– Parties: [Companies involved]

 

– Announcement date: [Date]

 

– Key messages approved: [Reference or list]

 

– Sensitive considerations: [What to avoid, timing restrictions]

 

 

**PACKET COMPONENTS**

 

**1. Press release**

 

[See MR-007 for full press release prompt]

 

**2. Internal announcement**

 

**To:** [All employees / Specific groups]

 

**From:** [CEO / Leadership]

 

**Subject:** [Announcement headline]

 

[Body that addresses:

 

– What’s happening

 

– Why this is good for employees

 

– What changes (and what doesn’t)

 

– Timeline and next steps

 

– Where to get more information

 

– Talking point for external conversations]

 

**3. Customer communication**

 

[Email/letter covering:

 

– What’s happening

 

– What it means for customers

 

– What changes (and what doesn’t)

 

– Commitment to continuity

 

– Point of contact for questions]

 

**4. Partner/vendor communication**

 

[Communication covering:

 

– What’s happening

 

– Relationship continuity

 

– Any changes to expect

 

– Point of contact]

 

**5. FAQ document**

 

**For internal use:**

 

Q: [Anticipated question about job security]

 

A: [Approved response]

 

Q: [Anticipated question about reporting structure]

 

A: [Approved response]

 

Q: [Anticipated question about benefits/compensation]

 

A: [Approved response]

 

Q: [Anticipated question about culture/integration]

 

A: [Approved response]

 

**For external use (customers):**

 

Q: [Anticipated question about service continuity]

 

A: [Approved response]

 

Q: [Anticipated question about pricing]

 

A: [Approved response]

 

Q: [Anticipated question about contacts]

 

A: [Approved response]

 

**For media:**

 

Q: [Anticipated question about deal terms]

 

A: [Approved response]

 

Q: [Anticipated question about strategic rationale]

 

A: [Approved response]

 

Q: [Anticipated question about competition implications]

 

A: [Approved response]

 

**6. Talking points**

 

**For executives:**

 

– Key message 1 with supporting points

 

– Key message 2 with supporting points

 

– Key message 3 with supporting points

 

**For managers (for team conversations):**

 

– What to say

 

– What not to say

 

– How to handle questions you can’t answer

 

**7. Social media**

 

**Company post:**

 

[Approved language for LinkedIn/Twitter]

 

**Executive post:**

 

[Approved language for CEO/leadership personal accounts]

 

 

**HOLD/DON’T HOLD GUIDANCE**

 

**Information cleared for release:**

 

– [Fact 1]

 

– [Fact 2]

 

**Information to hold:**

 

– [Sensitive detail]: [Why, and until when]

 

**If asked about [TOPIC]:**

 

– [Approved response or redirect]