HSC-001
Communications packets (M&A focus) v1.0
Complexity
3 | Advanced
time estimate
2-3 hours
status
Active
entry point
Build
LOIS BENCHMARK
When to Use
Developing comprehensive communications materials for M&A transactions or other high-stakes announcements.
Tags
The Prompt
NOTE:
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I need to develop a communications packet for [CLIENT]’s [M&A TRANSACTION/ANNOUNCEMENT].
**Transaction context:**
– Type: [Acquisition / Merger / Partnership / Other]
– Parties: [Companies involved]
– Announcement date: [Date]
– Key messages approved: [Reference or list]
– Sensitive considerations: [What to avoid, timing restrictions]
—
**PACKET COMPONENTS**
**1. Press release**
[See MR-007 for full press release prompt]
**2. Internal announcement**
**To:** [All employees / Specific groups]
**From:** [CEO / Leadership]
**Subject:** [Announcement headline]
[Body that addresses:
– What’s happening
– Why this is good for employees
– What changes (and what doesn’t)
– Timeline and next steps
– Where to get more information
– Talking point for external conversations]
**3. Customer communication**
[Email/letter covering:
– What’s happening
– What it means for customers
– What changes (and what doesn’t)
– Commitment to continuity
– Point of contact for questions]
**4. Partner/vendor communication**
[Communication covering:
– What’s happening
– Relationship continuity
– Any changes to expect
– Point of contact]
**5. FAQ document**
**For internal use:**
Q: [Anticipated question about job security]
A: [Approved response]
Q: [Anticipated question about reporting structure]
A: [Approved response]
Q: [Anticipated question about benefits/compensation]
A: [Approved response]
Q: [Anticipated question about culture/integration]
A: [Approved response]
**For external use (customers):**
Q: [Anticipated question about service continuity]
A: [Approved response]
Q: [Anticipated question about pricing]
A: [Approved response]
Q: [Anticipated question about contacts]
A: [Approved response]
**For media:**
Q: [Anticipated question about deal terms]
A: [Approved response]
Q: [Anticipated question about strategic rationale]
A: [Approved response]
Q: [Anticipated question about competition implications]
A: [Approved response]
**6. Talking points**
**For executives:**
– Key message 1 with supporting points
– Key message 2 with supporting points
– Key message 3 with supporting points
**For managers (for team conversations):**
– What to say
– What not to say
– How to handle questions you can’t answer
**7. Social media**
**Company post:**
[Approved language for LinkedIn/Twitter]
**Executive post:**
[Approved language for CEO/leadership personal accounts]
—
**HOLD/DON’T HOLD GUIDANCE**
**Information cleared for release:**
– [Fact 1]
– [Fact 2]
**Information to hold:**
– [Sensitive detail]: [Why, and until when]
**If asked about [TOPIC]:**
– [Approved response or redirect]