I need a competitive communications analysis for [CLIENT] against [COMPETITOR LIST].

 

—

 

**PHASE 1: INFORM**

 

Confirm scope before proceeding:

 

– Competitors to analyze: [List 3-5 competitors]

 

– Channels to cover: [All 6 / Specific selection]

 

– Time frame: [Last 6 months / Last 12 months]

 

– Priority focus: [Share of voice / Messaging / Positioning / All]

 

– Output tier needed: [Executive brief / Tactical brief / Raw intelligence / All]

 

**6-Channel Framework:**

 

1. Media Relations (earned coverage, press releases)

 

2. Contributed Content (bylines, guest posts, op-eds)

 

3. Podcasts/Alternative Media (appearances, owned podcasts)

 

4. Awards (submissions, wins, recognition)

 

5. Social Media (executive presence, company channels)

 

6. White Space (what competitors are NOT doing)

 

STOP and wait for user confirmation before proceeding.

 

—

 

**PHASE 2: INVESTIGATE**

 

**For each competitor, analyze across all 6 channels:**

 

**[COMPETITOR 1]**

 

| Channel | Activity Level | Key Themes | Notable Examples |

 

|———|—————-|————|——————|

 

| Media Relations | [High/Med/Low] | | |

 

| Contributed Content | [High/Med/Low] | | |

 

| Podcasts/Alt Media | [High/Med/Low] | | |

 

| Awards | [High/Med/Low] | | |

 

| Social Media | [High/Med/Low] | | |

 

| White Space | N/A | [What they’re NOT doing] | |

 

**Spokesperson analysis:**

 

– Who speaks for the company?

 

– What topics do they own?

 

– What’s their media presence/style?

 

[Repeat for each competitor]

 

—

 

**PHASE 3: ANALYZE**

 

**3.1 Channel-by-channel comparison**

 

| Channel | [Client] | [Comp 1] | [Comp 2] | [Comp 3] | Opportunity |

 

|———|———-|———-|———-|———-|————-|

 

| Media Relations | | | | | |

 

| Contributed Content | | | | | |

 

| Podcasts/Alt Media | | | | | |

 

| Awards | | | | | |

 

| Social Media | | | | | |

 

**3.2 Asymmetry analysis**

 

For each significant difference in competitor approach, analyze:

 

– What are they doing differently?

 

– WHY might they be making this choice? (Resources? Strategy? Audience?)

 

– What does this reveal about their priorities?

 

– How should [CLIENT] respond (match / differentiate / ignore)?

 

**3.3 White space identification**

 

– Topics no competitor is owning

 

– Channels competitors are underutilizing

 

– Audiences competitors are ignoring

 

– Narrative gaps in the market

 

**3.4 Proactive challenge**

 

Have you considered:

 

– [Competitor strength that’s actually a vulnerability]

 

– [Client weakness that’s actually an opportunity]

 

– [Market assumption worth challenging]

 

—

 

**PHASE 4: ACTION**

 

**How [CLIENT] wins:**

 

**Messaging differentiation:**

 

– Claims [CLIENT] can make that competitors can’t

 

– Proof points that are uniquely ownable

 

– Positioning language recommendations

 

**Channel strategy:**

 

– Channels to prioritize (and why)

 

– Channels to deprioritize (and why)

 

– Quick wins vs. long-term investments

 

**Competitive response playbook:**

 

– When [Competitor] does X, [CLIENT] should Y

 

– Topics to lean into when competitors are quiet

 

– Red lines (what NOT to engage on)

 

—

 

**OUTPUT TIERS**

 

**Executive brief (1 page):**

 

– Competitive landscape summary

 

– [CLIENT]’s relative position

 

– Top 3 differentiation opportunities

 

**Tactical brief (5-7 pages):**

 

– Full 6-channel analysis

 

– Asymmetry analysis with strategic implications

 

– White space opportunities

 

– Action plan with timelines

 

**Raw intelligence (appendix):**

 

– Competitor content inventory

 

– Coverage tracking data

 

– Social media metrics

 

– Source documentation