MR-004
Cross-reference synthesis v1.0
Complexity
2 | Standard
time estimate
30-45 minutes
status
Active
entry point
Cross-reference
LOIS BENCHMARK
When to Use
Connecting media landscape findings to competitive intelligence for strategic positioning recommendations.
Tags
The Prompt
NOTE:
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I need to cross-reference our media landscape analysis with our competitive intelligence for [CLIENT].
**Inputs:**
– Media landscape analysis: [Reference or upload]
– Competitive communications analysis: [Reference or upload]
—
**SYNTHESIS FRAMEWORK**
**1. Coverage-to-competition alignment**
| Topic/Angle | Media Interest Level | Competitor Activity | [CLIENT] Opportunity |
|————-|———————|———————|———————|
| | [High/Med/Low] | [Who’s active] | [Own/Contest/Avoid] |
| | | | |
| | | | |
**2. Gap analysis**
**High media interest + Low competitor activity:**
[These are priority opportunities—media wants this content and competitors aren’t providing it]
**High competitor activity + Low [CLIENT] presence:**
[These are competitive gaps—decide whether to contest or concede]
**Low media interest + High competitor activity:**
[Competitors may be wasting effort here—avoid or reframe]
**3. Reporter-to-message matching**
| Reporter/Outlet | Their Interest | Competitor Relationships | [CLIENT] Angle |
|—————–|—————-|————————–|—————-|
| | | | |
| | | | |
**4. Strategic recommendations**
**Immediate opportunities (next 30 days):**
– [Specific action with rationale]
**Medium-term positioning (60-90 days):**
– [Specific action with rationale]
**Long-term narrative goals (6+ months):**
– [Specific action with rationale]
**5. Proactive challenge**
Based on this cross-reference:
– Have you considered [overlooked connection]?
– Risk to flag: [potential issue]
– Counter-intuitive opportunity: [unexpected finding]