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Headline development v1.0

COMPLEX

Complexity

1 | Quick

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time estimate

15-20 minutes

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status

Active

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entry point

Build

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LOIS BENCHMARK

When to Use

Developing headline options for announcements or content.

Tags

, , ,

The Prompt

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I need headline options for [CLIENT]’s [ANNOUNCEMENT/CONTENT].

 

**Context:**

 

– What’s being announced: [Brief description]

 

– Key message: [What should come through]

 

– Audience: [Who’s reading]

 

– Tone: [Bold/Measured/Urgent/etc.]

 

—

 

**HEADLINE FRAMEWORK**

 

**News-forward options** (lead with the fact):

 

  1. [Headline]

 

  1. [Headline]

 

  1. [Headline]

 

**Benefit-forward options** (lead with impact):

 

  1. [Headline]

 

  1. [Headline]

 

  1. [Headline]

 

**Contrarian/unexpected options** (challenge assumptions):

 

  1. [Headline]

 

  1. [Headline]

 

  1. [Headline]

 

—

 

**SUBHEAD OPTIONS**

 

For top headline choices, add subhead options:

 

**Headline:** [Selected headline]

 

**Subhead A:** [Adds context/detail]

 

**Subhead B:** [Adds different angle]

 

—

 

**HEADLINE VALIDATION**

 

| Headline | Clear? | Accurate? | Compelling? | On-brand? |

 

|———-|——–|———–|————-|———–|

 

| | ☐ | ☐ | ☐ | ☐ |

 

| | ☐ | ☐ | ☐ | ☐ |

 

| | ☐ | ☐ | ☐ | ☐ |

 

**Recommendation:** [Top choice and why]