I need to design a marketing assessment survey for [CLIENT]’s IML project.

 

**Survey context:**

 

– Audience: [ELT / Marketing team / Cross-functional]

 

– Assessment focus: [Full marketing audit / Specific channel / Campaign effectiveness]

 

– Survey length target: [X minutes]

 

– Outputs this will inform: [SWOT, channel strategy, recommendations, etc.]

 

—

 

**SURVEY TYPE OPTIONS**

 

**Option A: ELT Marketing Perception Survey**

 

[For executive leadership to assess marketing effectiveness]

 

**Option B: Marketing Team Self-Assessment**

 

[For marketing team to evaluate their own capabilities]

 

**Option C: Cross-functional Stakeholder Survey**

 

[For sales, product, etc. to assess marketing support]

 

—

 

**SURVEY STRUCTURE (Option A: ELT)**

 

**Section 1: Marketing Effectiveness (1-5 scale)**

 

– Marketing contributes meaningfully to business goals

 

– Marketing activities are aligned with company strategy

 

– Marketing ROI is clear and measurable

 

– Marketing effectively supports sales efforts

 

**Section 2: Channel Assessment (1-5 scale)**

 

For each channel, rate effectiveness:

 

– Content marketing

 

– Social media

 

– PR/earned media

 

– Paid advertising

 

– Events

 

– Email marketing

 

**Section 3: Capability Assessment**

 

– Where is marketing strongest?

 

– Where does marketing need the most improvement?

 

– What capabilities are missing entirely?

 

**Section 4: Strategic Priorities**

 

– Top 3 marketing priorities for next 12 months

 

– Biggest barriers to marketing success

 

– Resources needed to improve

 

**Section 5: Open Response**

 

– What should marketing start doing?

 

– What should marketing stop doing?

 

– What should marketing continue doing?

 

—

 

**QUESTION-TO-OUTPUT MAPPING**

 

| IML Output | Information Needed | Survey Questions |

 

|————|——————-|——————|

 

| SWOT analysis | Strengths, weaknesses, threats | Sections 1-3 |

 

| Channel strategy | Channel effectiveness, priorities | Section 2, 4 |

 

| Recommendations | Gaps, needs, barriers | Sections 3-5 |