I need an industry media landscape analysis for [INDUSTRY/VERTICAL] relevant to [CLIENT].

 

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**PHASE 1: INFORM**

 

Confirm scope before proceeding:

 

– Industry/vertical: [INDUSTRY]

 

– Sub-segments to include: [List or “all”]

 

– Geographic scope: [US / Global / Specific region]

 

– Competitor focus: [List key competitors to track]

 

– Output tier needed: [Executive brief / Tactical brief / Raw intelligence / All]

 

STOP and wait for user confirmation before proceeding.

 

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**PHASE 2: INVESTIGATE**

 

**2.1 Media ecosystem mapping**

 

| Category | Key Outlets | Audience | Editorial Focus |

 

|———-|————-|———-|—————–|

 

| Tier 1 business | | | |

 

| Industry trades | | | |

 

| Analyst/research | | | |

 

| Podcasts | | | |

 

| Newsletters | | | |

 

| Influencers/thought leaders | | | |

 

**2.2 Coverage themes**

 

– What topics dominate industry coverage?

 

– What’s the narrative arc over the past 12 months?

 

– What events/milestones drive coverage cycles?

 

**2.3 Voice share analysis**

 

– Which companies are most quoted/featured?

 

– Which executives have the strongest media presence?

 

– What gives them their voice share?

 

**2.4 Reporter profiles**

 

For each key reporter, capture:

 

– Name, outlet, beat

 

– Recent coverage examples (with links)

 

– Coverage angle/perspective

 

– Relationship status (new / warm / established)

 

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**PHASE 3: ANALYZE**

 

**3.1 Competitive positioning in media**

 

– How does [CLIENT] appear relative to competitors?

 

– What narrative does [CLIENT] own vs. share vs. cede?

 

– Where are the gaps in competitor coverage?

 

**3.2 Opportunity identification**

 

– Underreported topics where [CLIENT] can lead

 

– Upcoming industry events/milestones to leverage

 

– Counter-narrative opportunities

 

– Adjacent topics worth owning

 

**3.3 Proactive challenge**

 

Have you considered:

 

– [Strategic blind spot]

 

– [Risk to flag]

 

– [Unconventional opportunity]

 

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**PHASE 4: ACTION**

 

**How [CLIENT] wins:**

 

– Media positioning recommendations

 

– Priority outlets and why

 

– Story angles by outlet type

 

– Reporter relationship priorities

 

– 90-day action plan

 

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**OUTPUT TIERS**

 

**Executive brief (1 page):**

 

– Industry media landscape summary

 

– [CLIENT]’s current position

 

– Top 3 strategic recommendations

 

**Tactical brief (3-5 pages):**

 

– Full ecosystem analysis

 

– Competitive voice share breakdown

 

– Detailed opportunity mapping

 

– Action items with timelines

 

**Raw intelligence (appendix):**

 

– Complete outlet database

 

– Full reporter profiles

 

– Coverage tracking data