I need a media landscape analysis for [TOPIC] coverage relevant to [CLIENT].

 

—

 

**PHASE 1: INFORM**

 

Confirm scope before proceeding:

 

– Topic focus: [TOPIC]

 

– Geographic scope: [US / Global / Specific region]

 

– Time frame: [Last 6 months / Last 12 months / Custom]

 

– Output tier needed: [Executive brief / Tactical brief / Raw intelligence / All]

 

STOP and wait for user confirmation before proceeding.

 

—

 

**PHASE 2: INVESTIGATE**

 

**2.1 Coverage patterns**

 

Research and document:

 

– Volume of coverage over time (trending up/down/stable?)

 

– Seasonal patterns or news hooks

 

– Dominant narrative frames

 

– Emerging vs. fading angles

 

**2.2 Key outlets by segment**

 

| Segment | Tier 1 Outlets | Tier 2 Outlets | Coverage Focus |

 

|———|—————-|—————-|—————-|

 

| Business/mainstream | | | |

 

| Trade/vertical | | | |

 

| Podcasts/alternative | | | |

 

| Regional/local | | | |

 

**2.3 Reporter profiles**

 

For each key reporter, capture:

 

– Name, outlet, beat

 

– Recent coverage examples (with links)

 

– Coverage angle/perspective

 

– Social presence and engagement style

 

– Best contact method (if known)

 

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**PHASE 3: ANALYZE**

 

**3.1 Narrative analysis**

 

– What story is the media telling about [TOPIC]?

 

– What angles are oversaturated?

 

– What angles are underreported?

 

– Where does [CLIENT] fit in the current narrative?

 

**3.2 Opportunity mapping**

 

– Newsjack opportunities (upcoming events, report releases, policy changes)

 

– Counter-narrative opportunities (where can [CLIENT] offer a different perspective?)

 

– Whitespace (topics adjacent to [TOPIC] with less competition)

 

**3.3 Proactive challenge**

 

Have you considered:

 

– [Angle that might be overlooked]

 

– [Risk or obstacle to flag]

 

– [Adjacent opportunity worth exploring]

 

—

 

**PHASE 4: ACTION**

 

**How [CLIENT] wins:**

 

– Priority outlets to target (and why)

 

– Recommended angles for each outlet type

 

– Timing recommendations

 

– Reporters to prioritize for relationship-building

 

—

 

**OUTPUT TIERS**

 

**Executive brief (1 page):**

 

– Key finding summary

 

– Top 3 opportunities

 

– Recommended next steps

 

**Tactical brief (3-5 pages):**

 

– Full analysis with outlet and reporter details

 

– Opportunity mapping with specific angles

 

– Action items with owners and timelines

 

**Raw intelligence (appendix):**

 

– Complete reporter database

 

– Coverage tracking spreadsheet

 

– Source verification notes