I need to prepare an interview brief for [SPOKESPERSON NAME/TITLE] for an interview with [HOST NAME] on [PODCAST/OUTLET NAME].

 

**Interview details:**

 

– Date/Time: [Date] at [Time]

 

– Format: [Recorded/Live] [Video/Audio only]

 

– Length: [Expected duration]

 

– Platform: [Zoom/In-person/Phone/etc.]

 

—

 

**SECTION 1: HOST PROFILE**

 

**[Host Name], [Title]**

 

LinkedIn: [Link]

 

X/Bluesky: [Handle]

 

**Background:**

 

[2-3 sentences on host’s background, experience, and expertise areas. Focus on what makes them credible in this space and any connection points to our spokesperson.]

 

—

 

**SECTION 2: OUTLET/PODCAST PROFILE**

 

**[Podcast/Outlet Name]** *(listener data if available)*

 

[Link to podcast/outlet]

 

[2-3 sentences describing the podcast’s focus, audience, and what makes it distinctive. Note any particular editorial angles or themes the show tends to emphasize.]

 

**Recent episodes (for context):**

 

– [Episode title + link] ([Date])

 

– [Episode title + link] ([Date])

 

– [Episode title + link] ([Date])

 

—

 

**SECTION 3: POTENTIAL QUESTIONS & SUGGESTED TALKING POINTS**

 

*Based on the host’s interview style and the podcast’s themes, anticipate these questions:*

 

**Q: [Anticipated question 1]**

 

– [Talking point with specific proof point or example]

 

– [Bridge to key message if needed]

 

**Q: [Anticipated question 2]**

 

– [Talking point with specific proof point or example]

 

– [Bridge to key message if needed]

 

**Q: [Anticipated question 3]**

 

– [Talking point with specific proof point or example]

 

– [Bridge to key message if needed]

 

[Continue for 5-7 anticipated questions]

 

—

 

**SECTION 4: KEY MESSAGES TO WEAVE IN**

 

Regardless of what questions are asked, aim to communicate:

 

1. [Key message 1 with supporting proof point]

 

2. [Key message 2 with supporting proof point]

 

3. [Key message 3 with supporting proof point]

 

—

 

**SECTION 5: BRIDGING LANGUAGE**

 

If the conversation goes off-track, use these bridges to return to key messages:

 

– “That’s an interesting point, and it connects to something I’ve been thinking about…”

 

– “I’m glad you raised that because it reminds me of…”

 

– “What I’ve found in my experience is…”

 

—

 

**SECTION 6: LANDMINES TO AVOID**

 

Topics to steer away from and why:

 

– [Topic 1]: [Why to avoid and how to bridge away]

 

– [Topic 2]: [Why to avoid and how to bridge away]

 

—

 

**Sources:**

 

Search project knowledge for:

 

– [Spokesperson’s prior interview transcripts or podcast appearances]

 

– [Recent press releases or announcements]

 

– [Messaging playbooks or positioning documents]

 

– [Talking points documents]