BPNL-006
Message map creation v1.0
Complexity
2 | Standard
time estimate
45-60 minutes
status
Active
entry point
Build
LOIS BENCHMARK
When to Use
Creating visual messaging architecture that organizes brand messaging into pillars and proof points.
Tags
The Prompt
NOTE:
Select and copy the prompt in full or click the “copy prompt to clipboard” button. Paste the prompt into a Notepad or Google Doc and edit before submitting.
I need to create a message map for [CLIENT].
**Inputs:**
– Positioning statement: [Reference or include]
– Survey/interview insights: [Reference key findings]
– Competitive differentiation: [Key points]
– Audience priorities: [What they care about]
—
**MESSAGE MAP STRUCTURE**
**Market problem (top of map):**
[The challenge or tension in the market that creates the need for [CLIENT]. Frame as audience pain point, not [CLIENT] solution.]
—
**Core promise (center):**
[One sentence capturing what [CLIENT] delivers. Derived from positioning statement.]
—
**Message pillars (3-4 pillars supporting the core promise):**
**Pillar 1: [Name]**
– Pillar statement: [What this pillar promises]
– Proof points:
– [Specific evidence, example, or capability]
– [Specific evidence]
– [Specific evidence]
**Pillar 2: [Name]**
– Pillar statement: [What this pillar promises]
– Proof points:
– [Specific evidence]
– [Specific evidence]
– [Specific evidence]
**Pillar 3: [Name]**
– Pillar statement: [What this pillar promises]
– Proof points:
– [Specific evidence]
– [Specific evidence]
– [Specific evidence]
**Pillar 4: [Name]** (if needed)
– Pillar statement: [What this pillar promises]
– Proof points:
– [Specific evidence]
– [Specific evidence]
– [Specific evidence]
—
**PILLAR VALIDATION**
| Test | Pillar 1 | Pillar 2 | Pillar 3 | Pillar 4 |
|——|———-|———-|———-|———-|
| Distinct from each other? | ☐ | ☐ | ☐ | ☐ |
| Supported by proof points? | ☐ | ☐ | ☐ | ☐ |
| Relevant to audience? | ☐ | ☐ | ☐ | ☐ |
| Differentiating vs. competitors? | ☐ | ☐ | ☐ | ☐ |
—
**AUDIENCE APPLICATIONS**
How to emphasize pillars by audience:
| Audience | Lead With | Support With | Proof Points to Feature |
|———-|———–|————–|————————|
| [Audience 1] | Pillar [X] | Pillar [Y] | |
| [Audience 2] | Pillar [X] | Pillar [Y] | |
| [Audience 3] | Pillar [X] | Pillar [Y] | |
—
**VISUAL MESSAGE MAP**
[Include diagram showing:
– Market problem at top
– Core promise in center
– Pillars radiating out
– Proof points under each pillar]