OE-001
Podcast opportunity scorecard (pre-episode)
Complexity
1. | Quick
time estimate
20-30 minutes
status
Active
entry point
Evaluate
LOIS BENCHMARK
Active
When to Use
Evaluating whether a podcast opportunity is worth pursuing before booking a spokesperson.
Tags
The Prompt
NOTE:
Select and copy the prompt in full or click the “copy prompt to clipboard” button. Paste the prompt into a Notepad or Google Doc and edit before submitting.
I need to evaluate [PODCAST NAME] as a potential podcast opportunity for [SPOKESPERSON NAME] at [CLIENT].
Research the podcast and score each criterion on a 1-5 scale:
Audience (1-5 points):
- Number of listeners per Podchaser and overall audience reach
- Alignment with target decision-makers (e.g., CMOs, business founders, B2B tech leaders)
- Scoring: 5 = sizable and relevant audience; 1 = unverified or primary audience outside target market
Previous Guests (1-5 points):
- Types of guests featured: industry leaders, agency founders, B2B marketers, C-suite execs?
- Relevance and credibility of past guests compared to our spokespersonpodcast, evaluation, scorecard, pre-booking, opportunity assessment