I need to develop a positioning statement for [CLIENT].

 

**Inputs:**

 

– Survey analysis: [Reference or key findings]

 

– Interview analysis: [Reference or key findings]

 

– Competitive context: [Key competitors and their positioning]

 

– Strategic priorities: [What leadership wants to emphasize]

 

—

 

**POSITIONING STATEMENT FRAMEWORK**

 

**Draft positioning statement:**

 

For [target audience],

 

[CLIENT] is the [category/frame of reference]

 

that [key benefit/promise]

 

because [reasons to believe/proof points].

 

Unlike [alternatives/competitors],

 

[CLIENT] [key differentiator].

 

—

 

**OPTION DEVELOPMENT**

 

**Option A: [Descriptive name]**

 

[Full positioning statement]

 

**Option B: [Descriptive name]**

 

[Full positioning statement]

 

**Option C: [Descriptive name]**

 

[Full positioning statement]

 

—

 

**5-TEST VALIDATION**

 

Test each option against:

 

| Test | Question | Option A | Option B | Option C |

 

|——|———-|———-|———-|———-|

 

| **Distinctive** | Does it differentiate from competitors? | ☐ Pass / ☐ Fail | | |

 

| **Credible** | Can [CLIENT] deliver on this promise? | ☐ Pass / ☐ Fail | | |

 

| **Relevant** | Does the audience care? | ☐ Pass / ☐ Fail | | |

 

| **Sustainable** | Can this position be held long-term? | ☐ Pass / ☐ Fail | | |

 

| **Actionable** | Can this guide decisions and content? | ☐ Pass / ☐ Fail | | |

 

—

 

**VALIDATION NOTES**

 

**Option A:**

 

– Strengths: [What works]

 

– Concerns: [What doesn’t]

 

– Adjustments needed: [If any]

 

[Repeat for each option]

 

—

 

**RECOMMENDATION**

 

**Preferred option:** [A/B/C]

 

**Rationale:** [Why this option best serves [CLIENT]]

 

**Refinements suggested:** [Any tweaks to strengthen]

 

**Questions for client discussion:**

 

– [Strategic choice embedded in this positioning]

 

– [Tradeoff to acknowledge]