I need to draft a press release for [CLIENT] announcing [NEWS/ANNOUNCEMENT].

 

**Background:**

 

– What’s being announced: [Details]

 

– Why it matters: [Significance]

 

– Key proof points/data: [Supporting facts]

 

– Target audiences: [Who needs to see this]

 

– Spokesperson(s): [Names and titles]

 

– Embargo/timing: [Date and any restrictions]

 

—

 

**HEADLINE OPTIONS**

 

Develop 3 headline approaches:

 

**Option A (News-forward):**

 

[Headline that leads with the news itself]

 

**Option B (Impact-forward):**

 

[Headline that leads with what it means for the audience]

 

**Option C (Contrarian/Unexpected):**

 

[Headline that challenges expectations or highlights surprising element]

 

—

 

**PRESS RELEASE DRAFT**

 

**[HEADLINE]**

 

**[SUBHEAD – optional, adds context or secondary angle]**

 

**[CITY, STATE] — [DATE] —** [Opening paragraph: Who, what, when, where, why in ~2-3 sentences. Lead with the most newsworthy element.]

 

[Second paragraph: Expand on the significance. Why does this matter? What problem does it solve? Include key data point if available.]

 

**[SPOKESPERSON QUOTE]**

 

“[Quote that provides perspective, not just restating facts. Should sound human, not corporate.]”

 

[Attribution: Name, title, company]

 

[Third paragraph: Additional details, context, or supporting information.]

 

**[OPTIONAL: Second quote from partner/customer/analyst]**

 

“[External validation quote]”

 

[Attribution]

 

[Fourth paragraph: Background on company or additional context.]

 

**About [COMPANY]**

 

[Boilerplate – 2-3 sentences]

 

**Media Contact:**

 

[Name]

 

[Email]

 

[Phone]

 

—

 

**QUOTE OPTIONS**

 

For [SPOKESPERSON], provide 3 quote options:

 

**Quote A (Vision-focused):**

 

“[Quote emphasizing future impact and vision]”

 

**Quote B (Customer-focused):**

 

“[Quote emphasizing customer/market benefit]”

 

**Quote C (Proof point-focused):**

 

“[Quote incorporating specific data or evidence]”

 

—

 

**HOLD/DON’T HOLD GUIDANCE**

 

**Information to hold (not for this release):**

 

– [Sensitive detail and why]

 

**Information cleared for release:**

 

– [Confirmed facts]

 

**If asked about [TOPIC]:**

 

– [Guidance on how to respond]