Run quality check on [PROSPECT NAME] proposal copy:

Content quality:

• “What We Heard” reflects THIS prospect’s specific situation and words
• “Our Recommendation” provides strategic rationale (not just a sales pitch)
• Options are differentiated with clear value progression
• Case studies are relevant to the prospect industry and situation
• All copy follows AP Style and Red Fan voice guidelines

Formatting:

• Option names fit the prospect’s situation
• Horizontal rules between options

Pricing:

• Pricing is appropriate for company stage and scope
• Pricing rationale is documented (not included in deliverable)
• All options have timeline and retainer clearly stated

Exclusions verified:

• Terms/OOP NOT included (standard in template)
• Case study copy NOT included (user pulls from library)
• Additional services line NOT included

Process:

• User has confirmed all major decisions
• Final output delivered as markdown artifact