I need to activate [CLIENT]’s research/data for communications use.

 

**The data:**

 

– Source: [Survey, internal data, industry research, etc.]

 

– Key findings: [List top 3-5 findings]

 

– Sample size/methodology: [If relevant]

 

– Unique aspects: [What makes this data special?]

 

—

 

**”COURAGE ON DATA” FRAMEWORK**

 

**1. Headline findings**

 

What are the 2-3 findings bold enough to lead a pitch?

 

| Finding | Headline Version | Contrarian Element |

 

|———|——————|——————-|

 

| | | [Why is this surprising?] |

 

| | | |

 

**2. Story angles**

 

For each headline finding, develop story angles:

 

**Finding 1: [Statement]**

 

– Trend story: [How this fits a larger pattern]

 

– Counter-trend story: [How this challenges assumptions]

 

– Human story: [Who does this affect and how?]

 

– Implications story: [What should audiences do about this?]

 

**3. Proof point bank**

 

Quotable data points for use across content:

 

| Data Point | Context Needed | Best Use |

 

|————|—————-|———-|

 

| “[X]% of [audience] [finding]” | | [Pitch/byline/social] |

 

| | | |

 

**4. Spokesperson quotes**

 

Draft quotes that bring the data to life:

 

**Quote A (Significance):**

 

“[Quote explaining why this matters]”

 

**Quote B (Implication):**

 

“[Quote about what audiences should do]”

 

**Quote C (Contrarian):**

 

“[Quote challenging conventional wisdom]”

 

**5. Content applications**

 

| Content Type | Angle | Data Points to Feature |

 

|————–|——-|———————-|

 

| Press release | | |

 

| Byline | | |

 

| LinkedIn post | | |

 

| Infographic | | |

 

| Media pitch | | |

 

**6. Cautions**

 

– Data limitations to acknowledge: [What this data can’t tell us]

 

– Potential misinterpretations: [How findings might be misread]

 

– Competitive sensitivity: [Anything to hold back?]