I need to analyze stakeholder interview transcripts for [CLIENT]’s brand positioning project.

 

**Interviews completed:**

 

– [Name, role, date]

 

– [Name, role, date]

 

– [etc.]

 

**Transcripts:** [Upload or reference]

 

—

 

**ANALYSIS FRAMEWORK**

 

**1. Individual interview summaries**

 

**[Interviewee Name], [Role]**

 

– Key perspective: [1-2 sentence summary of their view]

 

– Unique insights: [What did they say that no one else did?]

 

– Notable quotes: “[Quote 1]” “[Quote 2]”

 

– Questions raised: [Anything that needs follow-up]

 

[Repeat for each interviewee]

 

**2. Cross-interview theme analysis**

 

| Theme | Who Mentioned | Strength of Signal | Representative Quotes |

 

|——-|—————|——————-|———————-|

 

| | [Names] | [Universal/Strong/Moderate/Weak] | |

 

| | | | |

 

**3. Positioning inputs**

 

**Differentiation (what makes [CLIENT] unique):**

 

– [Finding 1 with supporting quotes]

 

– [Finding 2]

 

**Value proposition (what [CLIENT] delivers):**

 

– [Finding 1]

 

– [Finding 2]

 

**Brand personality (how [CLIENT] shows up):**

 

– [Finding 1]

 

– [Finding 2]

 

**4. Language bank**

 

**Phrases to use:**

 

– “[Phrase]” – [Why it works]

 

– “[Phrase]” – [Why it works]

 

**Phrases to avoid:**

 

– “[Phrase]” – [Why to avoid]

 

**Metaphors/analogies mentioned:**

 

– “[Analogy]” – [Who used it, context]

 

**5. Convergence/divergence**

 

**Strong alignment across stakeholders:**

 

– [Finding]

 

**Divergent views:**

 

– [Topic]: [View A] vs. [View B]

 

– [Implications for positioning]

 

**6. Recommendations for positioning**

 

Based on interviews, the positioning should:

 

– Emphasize: [X]

 

– Avoid: [Y]

 

– Address: [Z]

 

**Questions for client discussion:**

 

– [Strategic choice surfaced by interviews]

 

– [Tension that needs resolution]