I need to analyze survey responses for [CLIENT]’s brand positioning project.

 

**Survey details:**

 

– Number of respondents: [X]

 

– Respondent segments: [Internal/External, roles, etc.]

 

– Survey instrument: [Reference or upload]

 

– Raw responses: [Upload or reference]

 

—

 

**ANALYSIS FRAMEWORK**

 

**1. Response overview**

 

– Total responses: [X]

 

– Completion rate: [X%]

 

– Segment breakdown: [If applicable]

 

**2. Theme analysis by section**

 

**Section: [Company/Brand Perception]**

 

| Theme | Frequency | Representative Quotes | Implications |

 

|——-|———–|———————-|————–|

 

| | [X responses] | “[Quote]” | |

 

| | | | |

 

**Section: [Competitive Differentiation]**

 

| Theme | Frequency | Representative Quotes | Implications |

 

|——-|———–|———————-|————–|

 

| | | | |

 

[Continue for each section]

 

**3. Language extraction**

 

**Words/phrases that appeared repeatedly:**

 

– “[Term]” – [X occurrences, context]

 

– “[Term]” – [X occurrences, context]

 

**Distinctive language worth preserving:**

 

– “[Phrase]” – [Why it’s notable]

 

**Language to avoid (negative associations):**

 

– “[Term]” – [Why to avoid]

 

**4. Convergence/divergence analysis**

 

**Areas of strong agreement:**

 

– [Finding with supporting data]

 

**Areas of divergence:**

 

– [Finding with segment breakdown if relevant]

 

**5. Segment comparison** [If applicable]

 

| Topic | Internal View | External View | Gap |

 

|——-|————–|—————|—–|

 

| | | | |

 

**6. Implications for positioning**

 

| Playbook Element | Survey Finding | Recommendation |

 

|——————|—————-|—————-|

 

| Positioning statement | | |

 

| Key messages | | |

 

| Brand story | | |

 

| Voice/tone | | |

 

**7. Questions raised**

 

– [Issue that needs follow-up in interviews]

 

– [Contradiction that needs exploration]