I need to develop a marketing SWOT analysis for [CLIENT].

 

**Inputs:**

 

– Survey analysis: [Reference or key findings]

 

– Stakeholder interviews: [Reference or key findings]

 

– Competitive landscape: [Key observations]

 

– Business context: [Goals, constraints, market conditions]

 

—

 

**SWOT FRAMEWORK**

 

**STRENGTHS** (Internal, Positive)

 

What marketing capabilities does [CLIENT] do well?

 

| Strength | Evidence | Strategic Value |

 

|———-|———-|—————–|

 

| | [Data, quote, example] | [How this helps achieve goals] |

 

| | | |

 

| | | |

 

**WEAKNESSES** (Internal, Negative)

 

Where does marketing fall short?

 

| Weakness | Evidence | Impact |

 

|———-|———-|——–|

 

| | [Data, quote, example] | [How this limits success] |

 

| | | |

 

| | | |

 

**OPPORTUNITIES** (External, Positive)

 

What external factors could marketing leverage?

 

| Opportunity | Context | Potential Impact |

 

|————-|———|——————|

 

| | [Market trend, competitor gap, etc.] | [What could be achieved] |

 

| | | |

 

| | | |

 

**THREATS** (External, Negative)

 

What external factors could harm marketing success?

 

| Threat | Context | Risk Level |

 

|——–|———|————|

 

| | [Market trend, competitor action, etc.] | [High/Medium/Low] |

 

| | | |

 

| | | |

 

—

 

**SWOT IMPLICATIONS**

 

**Leverage:** Strengths × Opportunities

 

How can [CLIENT] use strengths to capture opportunities?

 

– [Strategy 1]

 

– [Strategy 2]

 

**Defend:** Strengths × Threats

 

How can [CLIENT] use strengths to mitigate threats?

 

– [Strategy 1]

 

– [Strategy 2]

 

**Improve:** Weaknesses × Opportunities

 

What weaknesses must be addressed to capture opportunities?

 

– [Priority 1]

 

– [Priority 2]

 

**Avoid:** Weaknesses × Threats

 

What scenarios present the greatest risk?

 

– [Risk 1 and mitigation]

 

– [Risk 2 and mitigation]

 

—

 

**PRIORITY RECOMMENDATIONS**

 

Based on SWOT analysis:

 

1. **Top strength to leverage:** [X] because [rationale]

 

2. **Top weakness to address:** [X] because [rationale]

 

3. **Top opportunity to pursue:** [X] because [rationale]

 

4. **Top threat to monitor:** [X] because [rationale]