I need to prepare for a thought leadership discovery interview with [EXECUTIVE NAME], [TITLE] at [COMPANY].

 

**Pre-interview research:**

 

– Executive background and career path

 

– Company positioning and recent news

 

– Industry trends and debates

 

– Competitor thought leadership landscape

 

**Interview structure:**

 

**Opening (5 min):**

 

– Set expectations: “This is about capturing your authentic perspective”

 

– Warmup: What’s on your mind professionally this week?

 

**Background (10 min):**

 

– Career journey and defining experiences

 

– What shaped your current point of view?

 

**Core discovery (30 min):**

 

– What do you wish your industry understood better?

 

– What’s a belief you hold that others would disagree with?

 

– What trend is overrated? Underrated?

 

– What do you know from experience that can’t be learned from books?

 

**Voice capture (10 min):**

 

– How would you explain [complex topic] to a non-expert?

 

– What metaphors or analogies do you use?

 

**Closing (5 min):**

 

– What didn’t I ask that I should have?

 

– What topics do you NOT want to discuss publicly?

 

**Output:** Interview notes with highlighted themes, quotables, and voice markers

Note: Superseded by TL-001 Phase 1-2, which provides more comprehensive coverage including white space analysis and dynamic question generation.